Chrysler Won't Make New 300 Limos

The limousine landscape is changing. Chrysler's new generation 2011 300 is on sale but the company has decided to not stretch the model to sell in the limousine market. The reason is largely due to market demand. Chrysler sold a limo model with its prior 300 generation, which has Bentley–like exterior styling at a fraction of the price.

Another reason Chrysler will not be continuing at present in the new limo market is that 300s had to be shipped to another company for modification into limousines, which increased the cost of the model. However, don't fear, the 300 limo should still be offered for years to come at some local limousine service companies.

For 2012, the regular 300 is receiving an engine upgrade with an eight–speed transmission for the V6, which increases fuel economy by about 10 percent. The model also features a Beats by Dr. Dre sound system. The 2012 300 SRT8 receives a 40 horsepower bump with its 5.7–liter Hemi V8 engine producing an impressive 465 horsepower and 465 pound–feet of torque.

In other limousines news, Lincoln, which is winding down production of the Town Car model in 20, has said that it will use the MKT crossover for the livery market. It will be interesting to see how consumers respond to the very different looking MKT as a limo as opposed to the Town Car, whose styling has changed little in more than 20 years. The idea of renting an MKT for a wedding, bachelor party, or birthday bash may not have the same appeal.

Some have criticized the MKT's styling equating its grill to a baleen whale look–a–like. On the positive side, the MKT does offer a more interior room, a more powerful engine, a more fuel–efficient six–speed automatic transmission, traction control, electronic stability control, modern architecture, and tech goodies such as a navigation system, wireless Internet, and a backup camera.

The MKT limo will be available in base and stretch models, with an all–wheel drive option. The stretch version provides an additional ten feet of length. The MKT is assembled in Canada.